top of page
Anchor 1
State-Farm-Logo.png

State Farm, well known for being a "good neighbor" by "being there" for their customers, was founded in 1922 by retired farmer and insurance salesman George Jacob "G.J." Mecherle.
From humble beginnings as a single-line auto insurance company, today they offer over 100 different products and services to their clients across five unique business types, including telematics.

THE CHALLENGE

The Future of Telematics

While the term 'telematics' may be unfamiliar, most auto insurance providers have a "telematics product" in one form or another. These usually manifest in the market as Progressive's "SnapShot" or State Farm's "Drive Safe and Save" program. But with the ever-evolving state of technology, specifically with the ability and soon prevalence of 5G, even these relatively new products/programs are on the verge of antiquity. Because of this, State Farm reached out to T3 to provide a future-state vision for a customer-focused telematics experience that redefines the category and establishes the as a leader in the industry.

"What is telematics?"

mobile phone.jpg

TELECOMMUNICATIONS

Telecommunication is the transmission of information by various types of technologies over wireradiooptical or other electromagnetic systems.

tools.jpg

ELECTRICAL ENGINEERING

Specifically, the intersection of electrical engineering as it relates to telecommunication, the networking systems within vehicles, and IoT devices.

auto-car.jpg

VEHICULAR TECHNOLOGIES

This includes a variety of industries, for instance, road transportation services (including freight and/or cargo logistics and management), and road safety data (i.e. NHTSA and Dept. of Transportation,).

chart.jpg

COMPUTER SCIENCE

While we are used to seeing a certain aspect of 'computer science' in vehicles, the idea of creating algorithms to predict and influence safety is untapped.

SF_FoT Screens.jpg

OUR GOALS

The Road to a Future-state

As a Vision Engagement, our goal was to quickly dive deep into a subject matter and develop a "Northstar" perspective. This meant having a lean and agile team that can solve the problem quickly and effectively. As the sole product designer for the team, I either spearheaded or heavily collaborated on the following workstreams:

01. Research & Discovery
02. Strategy & IA
03. UX/UI Design
04. User Testing 

Illustration.png

RESEARCH & DISCOVERY

Insights & Emerging Tech

As part of the Discovery phase of this project, the team engaged in a deep-dive of existing State Farm research as well as conducting analysis on new or emerging technologies and their potential as they pertain to telematics. Concurrently, we were able to run qualitative user interviews to identify user archetypes, the key Jobs-to-be-done within the future-state, and their respective enabling factors. 

Anchor 2

EMERGING TECHNOLOGIES

We explored and reviewed 327 different technologies and reduced them to six areas of opportunity.

Asset 5@2x-100.jpg

ARTIFICIAL INTELLIGENCE

icn_biometrics.jpg

BIOMETRICS

icn_datatrans.jpg

DATA TRANSMISSION

icn_connectedspaces.jpg

CONNECTED SPACES

icn_hci.jpg

HUMAN MACHINE INTERFACE

icn_smartapps.jpg

INTELLIGENT APPLICATIONS

USER ARCHETYPES

The team interviewed 18 existing State Farm clients, totaling in over 30 hours of research, in order to define archetypes as they related to telematics. 

alexandre-boucher-BNrlDv8w07Y-unsplash.jpg

PRODUCTIVITY-MINDED

These consumers like to use their commute to be as productive as possible so they do not feel as though they are wasting time. Being on the go and available is a cornerstone to their business and livelihood.

aspiring connectors.jpg

ASPIRING CONNECTORS

These consumers tend to engage with a larger range of technologies than the other groups. They see the value of interconnectivity of applications and devices to make their life smarter and more interactive. 

linkedin-sales-solutions-nysVe5rsJtc-unsplash.jpg

HESITANT INTENDERS

These consumers not quick to adopt new things. They are slow and cautious and do a fair amount of research before buying new technologies, no matter the buzz. They lookout for reviews or articles to indicate if something is safe.

JOBS-TO-BE-DONE

In addition to archetypes, we established four main

Jobs-to-be-Done that became pillars for this vision product. 

PRODUCTIVITY TOOLS

Offer me tools that allow me to make better use of my time.

INTELLIGENT TRANSIT

Leverage data to improve or give assistance while I’m in transit for peace of mind and efficiency.

BARRIER REMOVAL

Remove barriers or any elements of doubt moving me towards enrollment and beyond.

SAFETY TOOLS

Offer tools or support in safe driving and family management.

STRATEGY & IA

Planning the road ahead

After further workshopping with key stakeholders, those JTBDs translated into six features that would create bulk of the product experience. This began as interesting ideas for screens from both internal and client teams, which turned into distinct flows, and then our six features that we would design and prototype out.

tablet.jpg

SEAMLESS ONBOARDING

location.jpg

SMART ROUTES

family.jpg

FAMILY MANAGEMENT

funds transfer.jpg

REWARDS

auto-car.jpg

VEHICLE MANAGEMENT

health.jpg

ACCIDENT DETECTION

SF - Feature Breakdown.jpg
infotainment.png

UX & UI DESIGN

Map, design, test (repeat)

Because of the "vision" nature of this project, we had a rigorous 8-week timeline from when design started to project end. In order to get the most exploration, I'd focus on one feature per week with the end goal of each week be a testable prototype. I'd then collaborate with our Design Researcher to create a test script and we'd conduct three user testing sessions the next week. After the six features were prototyped and tested, I spent a week implementing user feedback, then created a master prototype as our final deliverable.

MAPPING

I'd start each "design week" by mapping out the flow I was going to be focusing on. This would range from a full logic map to listing out and organizing possible information to display.
It was "quick and dirty" at it's finest!

SF - Feature Breakdown - SF - Family Management.jpg

DESIGN

These varying diagrams would provide the foundation for me to start designing. Sometimes I'd do a short sketch session to explore different component or layout options, but for the most part I was always producing high-fidelity mocks. While I was able to leverage State Farm's existing design system for typography, iconography, and some components, it did not account for a mobile app experience and I expanded it.

SF - FoT- Family Management Empty.jpg
SF - FoT- Family Management- Add 5.1.jpg
SF - FoT- Family Management Filled.jpg
SF - FoT- Family Management- Add ( On Policy) 1.1.jpg
SF - FoT- Family Management - Profile.jpg

PROTOTYPE & TESTING

The weekly prototypes were created using InVision and shared with the Design Researcher and together we crafted the testing plan for each feature. Each test was typically 30–45 minutes and consisted of a combination of user exploration, task-oriented, and guided question sections. Our goal in these were to validate feature value/desirability, usability, and any design decisions that were made.

SF - Family Management.gif
SF_FoT Screens.jpg

OUTCOMES

State Farm's favorite features

At the end of the 8-week project, both internal and client teams were blown away by the breadth of exploration we were able to accomplish in that short time.

Six features with individual flows, 100+ unique screens, and no less than 24 user testing sessions resulted in a holistic vision for the future of telematics at State Farm. 

REWARDS

State Farm was looking to cross-verticalize its existing customers into other parts of its business and partnerships. Through a series of surveys, we found that incentivizing a user's positive action in a gamified way and rewarding not only provided a positive and continued experience, they learned more about what all State Farm could offer them.

 

The concept was to use telemetry technology to measure and rank a user's driving in three different categories: acceleration, breaking, and cornering. Based on the performance within a policy period, the user would have their choice of rewards ranging from policy discounts to gas cards or car washes. We created a full system of possible achievements and leaderboards that would make being a safer driver a fun game with with your Circle.

Password: statefarm-t3

SF - Rewards.gif
SF - Vehicle.gif

VEHICLE MANAGEMENT

The concept behind the vehicle management feature was to provide more value to State Farm auto insurance customers, specifically with more maintenance insights for the longevity of their vehicle. Some of the gamification measurements are featured, which was fun to explore from a data visualization perspective. This idea leaned heavily into integrating with a vehicle's diagnostic computer, which is becoming a market standard today with products like Ford Pass.

Password: statefarm-t3

SF_Product Cover 16x9.jpg

REFLECTIONS

If I could...

Looking back on this project, I'm incredibly proud of all myself and the team were able to accomplish. From a craft perspective it was one of the first times I worked to expand a well-established design system and really honed in my clean design aesthetic. 

Since it was just a quick vision project, I would have loved more time to explore how some of these features translate into an infotainment device like Apple Car Play. Additionally, feature validation and user testing with State Farm clients would have been ideal (we tested with co-workers given the frequency and availability we needed). 

PROJECT

STUDIO:

T3

DATE:

Nov 2020 – Jan 2021

TEAM

PROJECT MANAGER:

Karli Enriquez

INNOVATION LEAD:

Brandon Gredler

INNOVATION DEV:

Carlton Rice

DESIGN RESEARCHER:

Sarah Brock

PRODUCT DESIGNER:

Britt Savant

bottom of page