Rebrand | Web | UX | UI | Product
2016 Blue Ridge AIGA Flux Competition | Merit of Excellence
Swifto, a NYC-based dog walking company, lacked a cohesive brand identity that accurately portrayed their core values and playful personality.
The new identity combines the playfulness of dogs with modern elements of the city. Customers will now be able to interact with the brand via the new website and mobile app.
PHOTOSTYLE + PALETTE
The updated brand language relies heavily on photography, and the imagery focuses on dogs and their personalities. A duotone is applied for a consistent feel across all platforms.
Although the focus of the website is largely the same, content was significantly condensed and reorganized. In lieu of FAQ pages and endless questions, the content is neatly organized into digestible categories designed to engage the user.
This particular interface was designed for users to schedule walks, “live track” walks, interact with their walker(s), and view/edit account information. This interface design could later expand into an enterprise app for walkers to manage their clients.
A unique feature of Swifto's service is the ability for users to monitor their pet’s walk through a GPS tracking device on their collar. The sleek new product design connects to Bluetooth by pressing the center button.