UX | UI | Concept | Research
Only 28% of American parents require their children to do household chores despite the belief that it helps them develop important life skills and a sense of responsibility.
Peak, a multi-interface app, was designed to incentivize chores for children, while allowing parents to monitor and oversee their progress.
LOGO + NAMING
The name Peak references both the child’s accomplishments and the fact that a parent can monitor their child’s progress. These two concepts sum up the respective interfaces—parental oversite, and game-like structure that encourages children to meet their goals.
DEMOGRAPHICS + RESEARCH
The most important information I learned during my research is that the average age kids get their first smartphones is now 10.3 years old. It provoked a lot of questions in regards to the best way to reach these children? What technology and features would really reinforce the goal of this app but keep the users engaged? Interviewing kids that fell into the demographic helped and revealed what type of games they played frequently and the chores (if any) they had.
25 children within the target age group were surveyed about the apps they enjoy playing and their household chores.
Understanding which game apps kids most often use helped contribute to the simple, yet interactive, experience of Peak. Pokémon Go was the first mainstream app to incorporate AR within gameplay. This intersection of digital and reality not only provides entertainment, but it can also be used as a tool to teach and reinforce positive behaviors.
Feedback from user and A/B testing led to a name change and stronger concept.